Marketing management of lenovo’s photostat machine

Company Description: – ( INTRODUCTION )Lenovo has a good name and frame in the market. Lenovo group limited is today the 3rd largest personal computing machine maker in the universe particularly in Asia. But one m traveling to present a new merchandise which is â€Å" Photostat machine † . As Lenovo is a good trade name so one will non happen any sort of trouble to present a new merchandise. The procedure must turn to all the stairss to necessary to get down volume production, develop need documentation, and back up the merchandise. Improved merchandise launch consequences in faster clip net income activities are better planned and co-ordinate and more tightly integrated. System informations are better understood and system may be better integrated. System informations are demand are better integrated.The consequence in better production ramp-up, more expeditiously selling, a sale force better integrated selling the new merchandise and a service and support group better able to service and back up the new merchandise.leading to greater client credence. After Hewlett Packard, dingle. Lenovo creates a most advanced merchandises and service. Lenovo offers a heavy monetary value line and they already launched a broad scope of merchandises such as laptops, desktops and so many merchandises.BUSINESS Mission: –I am seting my merchandise portfolio to a planetary participant. It will assist in approaching future clip. i introduce a new merchandise. one create this merchandise for the creative activity of planetary platforms and development of local platforms to accommodate state specific demands. focused on cost, increasing merchandise complexness, making a multi location merchandise. In our quickly altering and extremely competitory markets successful new merchandise launch is thought by many but the job is that the deficit of thoughts and disbursal in production and marketing new merchandises without any warrant of success. No 1 know that the produst u R traveling to establish is traveling on top or it fails. Thoroughly my calling I have seen many new merchandises and talked 1000 of invitors who could hold saved themselves thousand of dollers and increase the likeliness of success if he had model for developing thoughts and fix it for market. By seeing all this one take experience and my experience leads us the following six measure procedure after establishing a Photostat machine. 1 ) First one see that who is the mark client. 2 ) How do i desire to travel to market i.e produce the merchandise, sell the thought or license the merchandise to person else to bring forth the market. 3 ) Explore the merchandise. 4 ) What are the market research stage. 5 ) Analysis and development of market program. 6 ) Execute the program and establish the merchandise By taking all this things in my head I starts work Our concern mission is launch our merchandise in such a manner that it will provide all our the worls and derive more and more net income.Selling Aim: –Marketing aims of my merchandise is to catch the attending of the clients.Aims can be set in two degrees: –1. Corporate Degree: -These are those aims which are concern in concern as a whole or a administration. I am taking this two type of aims in establishing Photostat machine. 2. FUNCTIONAL Degree: -these are particular sort of selling activities.By these two I m besides take into consideration on smart standards which is as under:Specific- The aim should province exactly come once more? Is to be achieve. Measurable- An aim should be knowing of measurement – so that it is possible to make up one's mind whether ( or how far ) it has been achieved. Achievable- Ahe aim should be matter-of-fact given the province of personal businesss in which it is set and the capital available to the concern. Relevant- Aims should be applicable to the people responsible for accomplishing them. Time Bound- Aims have to be set with a time-frame in head. These clip bound besides need to be realistic.CUSTOMER PROFILE: –I m traveling to establish a new merchandise of Lenovo. my merchandise is the photostate machine and I introduce this merchandise in the market it has a to maintain client profile besides. Customer profile means what are the client demands and what they except. They besides see that what are the stratergies they use4 P ‘S OF THE LENOVO ‘S PHOTOSTAT MACHINE: –MerchandiseName- Lenovo ‘s Photostat machine is the name of my merchandise. Merchandise variety- it is new, different, usual, designed to make full an identified demand. It is launched assorted colorss.Monetary value:List price- The list monetary value of the Photostat machine is starts from 65000/ . It is less expensive Photostat machine than that of its rivals. After the new Photostat machine is being developed the following measure is to put the monetary value.Firstly I will doubtless look to market rivals for indicants of how monetary value should be set. I will put competition based pricing.Like I can see traveling rate monetary value to put monetary value.PromotionAdvertising- Ad is done by utilizing assorted methods like media advertisement, intelligence paper advertisement, magazines, etc. Gross saless promotion- Gross saless publicity of Photostat machine is done by offering gifts and other points to pull the distributers. Public relations- Photostat machine is so far really good in keeping good relationship with its clients by stating them about new invention in the bing merchandise.Topographic pointLocations- The Photostat machine provides a good service to its clients. Coverage- Photostat machine covers all local countries really efficaciously. This is the most of import factor, and so takes action ; make certain they can make every country so that it helps in school and concern intents.Channelss& A ; Oslash ; Manufacturer to dealer & A ; Oslash ; Manufacturer to clientSWOT ANALYSISSTRENGHTS:& A ; Oslash ; It has good productProducts & A ; Oslash ; Good service quality & A ; Oslash ; Global coverage & A ; Oslash ; Strong and effectual use & A ; Oslash ; maintain up to day of the month on what competiton is makingFailing:& A ; Oslash ; Entire plus turnover is one of the failing of my photostatmachine. & A ; Oslash ; Lack of inventionOpportunity& A ; Oslash ; My merchandise has the chance to catch the market portion. & A ; Oslash ; Peoples are going more conceious towards proficient accomplishments i.e computing machine cognition. So one develop a multifunction Photostat machine should aim these peoples by offering alone merchandises.Menace& A ; Oslash ; The chief menaces is its rival. There are batch of rivals who lower down the sale of merchandise.Selling Plan: –Plan that inside informations a company ‘s selling attempt ; besides called action plan.marketing scheme. The selling program may be laid out for an single merchandise or for the full company and all its merchandises. In either instance, the program specifies the selling ends and aims to be achieved over a specific clip period and so lays out the assorted schemes to be followed in accomplishing them. It will besides define the duties for transporting out the program. Well I am looking to present a new Photostat machine of lenovo in the market.To full fill this intent foremost I should hold to fix a market program through wh ich I may happen out the market state of affairss. I am following seven stairss as selling program to develop my Photostat machine in the market. These points are as follow- 1 ) Selling Environment 2 ) NEW PRODUCT DEVELOPMENT 3 ) Pricing OF THE PRODUCT 4 ) Launching Political campaign 5 ) Ad AND PROMOTION 6 ) LOGISTIC AND SUPPLY CHAINSelling environmentThe selling environment in India is undergoing a rapid transmutation, and this is peculiarly important for Indian companies. Changes in authorities ordinances and economic policies, forces of globalization and competition, and the evolving nature of ingestion behaviors are supplying important chances. Many companies have started using the chances that are emerging in the altering selling environment. As the market of consumers are acquiring educated they are giving more emphasis on quality than monetary value. Selling environment is made up of external factor which is further made up of micro and macro factors. I am taking in to consideration all these factors while establishing a Photostat machine and conveying it into the market. A big figure of forces shape the selling environment. To assist form your thought, it ‘s utile to sort the assorted forces as falling into either the ( 1. ) Direct market environment. ( 2 ) The external market environment. The direct environment of any generic market or product-market includes clients, the company, and rivals. The external market environment is broader. The variables of the external market environment autumn into four major countries: 1. Economic environment. 2. Technological environment. 3. Political and legal environment. 4. Cultural and societal environment. In the short tally, the selling director does n't command the variables of the selling environment. That ‘s why it ‘s sometimes utile to believe of them as unmanageable variables. On the other manus, the selling director can and should carefully see the environmental variables when doing determinations that can be controlled. For illustration, a director may non be able to make anything to countervail the strengths of a specific rival, but the director can choose schemes that lead the house into product-markets where that house does non vie, or where competition in general is non as strong. We ‘ll see how they shape chances restricting some possibilities and doing others more attractive. A company must make up one's mind where it ‘s traveling, or it may fall into the trap expressed so good by the citation: â€Å" Having lost sight of our nonsubjective, we redoubled our attempts. † Company aims should determine the way and operation of the whole concern. It is hard to put aims that truly guide the present and future development of a company. The selling director should be heard when the company is puting aims. But puting whole-company aims within resource bounds is finally the duty of top direction. In this sense, whole-company aims are normally outside the selling director ‘s â€Å" control. † It would be convenient if a company could put one aim such as doing a net income and allow that function as the usher. Actually, nevertheless, puting aims is much more complicated, which helps explicate why it ‘s frequently done ill or non done at all. The undermentioned three aims provide a utile starting point for puting a house ‘s aims. They should be sought together because in the long tally a failure in even one of the three countries can take to entire failure of the concern. A concern should: 1. Engage in specific activities that will execute a socially and economically utile map. 2. Develop an organisation to transport on the concern and implement its schemes. 3. Earn adequate net income to last. The first aim says that the company should make something utile for society. This is n't merely a â€Å" humanitarian † aim. Businesss ca n't be without the blessing of consumers. If a house ‘s activities appear to be contrary to the consumer â€Å" good.New merchandise development-Generating THE IDEASThe new merchandise development procedure starts with the hunt for thoughts. New merchandise development requires garnering thoughts to be evaluated as possible merchandise options. For many companies thought coevals is an on-going procedure with parts from inside and outside the organisation. Many market research techniques are used to promote thoughts including: running focal point groups with consumers, channel members, and the company ‘s gross revenues force ; promoting client remarks etc. Customer demands and wants are the logical topographic point to get down the hunt. Employees throughout the company can be beginning of thoughts for any merchandise.ScreeningTh e thoughts generated in thought coevals are critically evaluated by company forces to insulate the most attractive options. Depending on the figure of thoughts, showing may be done in unit of ammunitions with the first unit of ammunition affecting company executives judging the feasibleness of thoughts while consecutive unit of ammunitions may use more advanced research techniques. Acceptable thoughts move on to the following measure. Market Research and Analysis †¢ Situational Analysis †¢ Product/Service AnalysisOur strengths are:– Low monetary values – High quality merchandises – Experienced StaffOur failings are:– Limited distribution channelsTarget MARKET STRATEGY†¢ Students of the university †¢ Staff of the university †¢ Corporate universe †¢ schoolsBusiness AnalysisNow in concern analysis the procedure becomes really dependent on market research as attempts are made to analyse the viability of the merchandise thoughts. Much attempt is directed at both internal research, such as treatments with production and buying forces, and external selling research, such as client and distributer studies, secondary research, and rival analysis. By concern analysis we come to cognize about gauging entire gross revenues, costs and net income.PRODUCT AND MARKETING MIX DEVELOPMENTIdeas go throughing through concern analysis are given serious consideration for development. Companies direct their research and development squads to build an initial design or paradigm of the thought. I will besides get down to build a selling program for the merchandise. Once the paradigm is ready the seller seeks client input. In add-on to deriving client feedback, this measure is used to estimate the feasibleness of large-scale, cost effectual prod uction for manufactured merchandises. Chiefly at this phase the company will find weather the merchandise thought can be translated in to a technically merchandise.Market TestingAfter direction is satisfied the merchandise is ready to dressed up with a trade name name and set in to a market trial. In some instances the seller accepts what was learned from construct proving and skips over market proving to establish the thought as a to the full marketed merchandise. But other companies may seek more input from a larger group before traveling to commercialisation. The most common type of market proving makes the merchandise available to a selective little section of the mark market ( e.g. , one metropolis ) , which is exposed to the full selling attempt as they would be to any merchandise they could buy.CommercializationIf market proving shows assuring consequences the merchandise is ready to be introduced to a wider market. Some houses introduce or roll-out the merchandise in moving ridges with parts of the market having the merchandise on different agendas. This allows the company to rage up production in a more controlled manner and to ticket melody the selling mix as the merchandise is distributed to new areas.In commercializing a new merchandise, market entry timing is critical like if I have completed my development work and cognize that my rival is approaching the terminal of its development work so I will confront three choices-First entry, Parallel entry, Late entry. This determination involves extra consideration. It depends how we want to come in in market.Analysis of competition will include pricing by direct rivals, related merchandises and primary merchandises* Direct Competitor Pricing – Almost all selling determinations, including pricing, will include an rating of rivals ‘ offerings. The impact of this information on the existent scene of monetary value will depend on the competitory nature of the market. we must non merely research competitory monetary values but must besides pay close attending to how these companies will react to the our pricing determinations. * Related Product Pricing – Products that offer new ways for work outing client demands may look to pricing of merchandises that clients are presently utilizing even though these other merchandises may non look to be direct rivals.GOVERNMENT REGULATIONWe must be cognizant of ordinances that impact how monetary value is set in the markets in which their merchandises are sold. These ordinances are chiefly authorities enacted significance that there may be legal branchings if the regulations are non followed. Price ordinances can come from any degree of authorities and vary widely in their demands. Finally, when selling beyond their place market, we must acknowledge that local ordinances may do pricing determinations different for each market. This is peculiarly a concern when merchandising to international markets where failure to see ordinances can take to terrible punishments. Consequently sellers must hold a clear apprehension of ordinances in each market they serve. There are besides extra legal concerns when it comes to monetary value.STP for the merchandiseAfter holding the merchandise development and choosing the monetary values I will travel for establishing the merchandise. In the launch run I will be demoing or presenting the assorted characteristics of the merchandise. The chief thought behind this is to do people familiar about the merchandise and here I will be ask foring all the major distributers of different metropoliss who are maintaining the Photostat machines of different companies besides so that they come to cognize about my new trade name and can hold sto ck with them. I can do topographic point for my merchandise in bing market by deep market survey, maintaining the monetary value less than other existing monetary value of the photostat machines. Positioning is to show the procedure. Any company, single, merchandise and service could utilize this method to â€Å" busy † a place in the heads of consumers The placement can be done by utilizing assorted mediums like giving advertizements on telecasting, newspapers etc. Placement of the photostat machine is being done really efficaciously in the heads of clients. It is depth survey of the mark audience from the position of the audience themselves in order to take information to administer efficaciously and vouch a manner to supply consistent communicating. This will make a method which consequences in consumers memorising the company or the merchandise in a certain manner. The rule of positioning created a new epoch. With this construct widely known and accepted by the people, se lling experts besides tried to link this rule with the bing selling theory systemsPromotion and Ad:Promotion is a signifier of corporate communicating that uses assorted methods to make a targeted audience with a certain message in order to accomplish specific organisational aims. About all organisations, must prosecute in some signifier of publicity. Such attempts may run from transnational houses passing big amounts on procuring high-profile famous persons to function as corporate interpreters to the proprietor of a one-man endeavor go throughing out concern cards at a local bourgeois ‘s meeting. For publicity, apart from go oning the bing scheme of concentrating on T.V. channels. I would besides concentrate on advancing through wireless. Our publicity scheme is based chiefly on doing the right information available to the right mark client. In this we have to look into that what manner of advertizement we have to utilize to the advertizement of the Lenovo ‘s Photostat machine.Decision:To establish any new merchandise like Photostat machine in the market it is really customary to establish the merchandise as per a specific selling program of that merchandise. To cognize the current place of the companies that is bring forthing the same merchandises and what consumers demand from them. To maximise their net income and capturing more market portion proper analysis of each and every phase involved in selling program is really of import. If the company non doing marketing program before establishing any new merchandise so there are maximal opportunities of acquiring loss. A selling program may be portion of an overall concern program. Solid selling statergy is the foundation of a well-written selling program. While a selling program contains a list of actions, a selling program without a sound strategic foundation is of small usage. Behind the corporate aims, which in themselves offer the chief context for the selling program, will put the ‘corporate mission ‘ ; which in bend provides the context for these corporate aims. At the last I can reason that selling program is indispensable to do before establishing any new merchandise in the market.

Electronic Health Record Essay

Computer technology continues to make rapid advances in healthcare facilities. Many healthcare facilities have used computer programs for administrative functions such as payroll and billing. Electronic health record (EHR) systems have the potential to transform the health care system from a mostly paper-based industry to one that utilizes clinical and other pieces of information to assist providers in delivering higher quality of care to their patients. EHR (Electronic Health Record) is an information sharing system for both patients and doctors. Electronic Health Record or EMR is a computerized medical record of a patient in a digital form. It provides the opportunity for healthcare organizations to improve quality of care and patient safety. â€Å"The greatest challenge in the new world of integrated healthcare delivery is to provide comprehensive, reliable, relevant, accessible, and timely patient information to each member of the healthcare team whether in primary or secondary care and whether a doctor, nurse, allied health professional, or patient/consume† (Schloeffel et al. 2). EHRs are a longitudinal electronic record of patient health information generated by one or more encounters in any care delivery setting. Included in this information are patient demographics, progress notes, problems, medications, vital signs, past medical history, immunizations, laboratory data, and radiology reports†. Some of the basic benefits associated with EHRs include being able to easily access computerized records and the elimination of poor penmanship, which has historically plagued the handwritten medical chart. This technology can offer a more consistent method for open communication among physicians, nurses, labs and other clinical staff without relying on handwritten notes stored in a single-location, electronic health records can help with the time it takes to treat someone. Researchers have examined the benefits of EHRs by considering clinical, organizational, and societal outcomes. Clinical outcomes include improvements in the quality of care, a reduction in medical errors, and other improvements in patient-level measures that describe the appropriateness of care. Organizational outcomes, on the other hand, have included such items as financial and operational performance, as well as satisfaction among patients and clinicians who use EHRs. Lastly, societal outcomes include being better able to conduct research and achieving improved population health. Patient information can be accessed from multiple locations with password-protected security, and doctors’ orders can be queued in sequence to match the importance of the procedure to patient care. Electronic medical records contain a vast array of information that can be analyzed and monitored in digital form much more readily than paper records. Health care facility officials review the records regularly for compliance with all regulations and medical protocols, to monitor trends in resource usage and patient care patterns and to look for ways to improve patient care throughout the facility. People should be able to get better quality of care due to the amount of information on hand from every available and viable medical source. Give faster and more efficient diagnosis and treatments for patients. More convenient data trail; paperwork can often go uncompleted but electronically stored is faster and easier therefore it gets done effectively. When medical audits take place all information is readily available making workflow and procedures faster and smoother. The overall benefits that the electronic medical records provides doctors and patients worldwide. The system can Reduce and/ or eliminate the use of paper it can also allows all practitioners to see and update relevant patient data, reduces errors in transcription of paper records from one department to another and should speed the delivery of patient services. EMR technology can make storing and sharing information easier and more efficient not to mention convenient, it should help lessen and/or avoid duplication of testing, prescribing medicines that in combination might be dangerous or seems not to help, and the ability for anyone on the medical team to understand the approaches taken to a condition. Despite the growing literature on benefits of various EHR functionalities, some opponents have identified potential disadvantages associated with this technology. These include financial issues, changes in workflow, temporary loss of productivity associated with EHR adoption, privacy and security concerns, and several unintended consequences. Financial issues, including adoption and implementation costs, ongoing maintenance costs, loss of revenue associated with temporary loss of productivity, and declines in revenue, present a disincentive for hospitals and physicians to adopt and implement an EHR. EHR adoption and implementation costs include purchasing and installing hardware and software, converting paper charts to electronic ones, and training end-users. Training people to learn and use the new system and understand the capabilities of this technology. Making sure that the technology is integrated with widely used systems and computer software with ease. The maintenance cost of an EHR can also be costly. Hardware must be replaced and software must be upgraded on a regular basis. In addition, providers must have ongoing training and support for the end-users of an HER. There are some security matters, which include keeping the information safe from hackers. Privacy and confidentiality of records, such as who should and/or could have access to the important data. The risk of patient privacy violations, which is an increasing concern for patients due to the increasing amount of health information exchanged electronically. To relieve some of these concerns, policymakers have taken measures to ensure safety and privacy of patient data. For example, recent legislation has imposed regulations specifically relating to the electronic exchange of health information that strengthen existing Health Insurance Portability and Accountability Act (HIPAA) privacy and security policies. In this paper we discussed several advantages and disadvantages associated with an EHR adoption. Many of the benefits accrue to patients and society overall. Providers and other users are also expected to face technological and logistical obstacles on their quest to achieve meaningful use of EHRs. Electronic Medical Record provides easy access and improves quality of care and patient safety. We have the advantages and disadvantages to both paper medical record and electronic medical record. Healthcare providers must first obtain information and carefully review the positive and negative aspects of it. Through this technology today, EMR can transform healthcare delivery in the United States and worldwide. Nationwide implementation of EHRs is a necessary, although not sufficient, part in transforming the US health care system for the better. EHR adoption must be considered one of many approaches that diversify our focus on quality improvement and cost reduction. Works Cited Menachemi, N. , & Collum, T. Benefits and drawbacks of electronic health record systems. Retrieved from http://www. ncbi. nlm. nih. gov/pmc/articles/PMC3270933/ Schloeffel, Peter, et al. â€Å"Background and Overview of the Good Electronic Health Record. † May 2001. Retrieved from http://www. gehr. org/Documents/BackgroundOverview_of_GEHR. htm

Changing masculinities in Hollywood styled romantic comedies Essay

Changing masculinities in Hollywood styled romantic comedies - Essay Example Where males in older romantic comedies were portrayed as cool emotionally and in control of their environment, males in current and modern romantic comedies are more often highly flawed and emotionally vulnerable. The changing image of the male figure in romantic comedies has developed a less competent male figure that is at the mercy of the storyline, where in older films the male figure was far more commanding and in control of the events. Romantic comedies have been in film for as long as stories for film have been written. Grindon (2011, p. 12) calls the romantic comedy the â€Å"most enduring and flexible† of the film genres, its inclusion in the film releases of each year standard and expected. Grindon (2011, p. 3) describes the romantic comedy as â€Å"striv(ing) to excite sexual desire and mimic its pleasure mediated through the devices of cinematic storytelling and experienced as laughter†. ... The male image has undergone a great deal of change in contrast to the female image, his position in building the relationship very different than one might have seen in the 1950s or 1960s. The following paper will explore the nature of the romantic comedy while developing a profile of both the stereotyped female and male, with a close look at the changes seen in the masculine identity throughout the history of film. The theory on the differentiation of the male and female identity is explored, as well as the ideas of the nature of male integrity in contrast with the duplicitous nature of the female. The relatively stagnant nature of the female lead stereotype in a romantic comedy is put into contrast with the evolution of the male identity in the romantic comedy genre. While there are few absolutes in any film genre as the idea is to try to create something unique, repetition of stereotypes keeps familiarity for the audiences, while commenting on the relationships of the genders. In this relatively unique instance, the nature of the stereotypes for the male figure in a genre has gone through radical changes, leaving the male identity in these films as something very different than it was when the industry of film began. Background The Hierarchy of Knowledge One of the elements of the romantic comedy structure is that of the hierarchy of knowledge. A standard in romantic comedies is that either the male or the female has the privilege of the hierarchy of knowledge, knowing more about what is transpiring than the other. Typically it is the female in the film who has the advantage of knowledge. The male can be seen as the victim of circumstances that he has less control over. McDonald (2007, p. 22) uses the film Sunday in New York

Sa.1.2 Essay Example | Topics and Well Written Essays - 3500 words

Sa.1.2 - Essay Example Recruitment policy and strategy of a company should be coherent with its human resources management policy and with its business policy as a whole. Brewster and Hegewisch (1994) assert that organisations have to make decisions on a number of issues related to recruitment: Decisions between short-term organisational needs and long-term organisational requirements: the choice an organisation makes is not unchanging but varies according to the resources available on the external labor market. Decisions about how to achieve the qualification level the organisation is looking for: the choice makes affects the nature of the employer/employee relationship, the social climate, and the innovative ability of the organisation. An organisation, which wants to be effective, develops and realizes a recruitment strategy  to attract and hire more and best talents, who have the ability to perform job so that to support an execution of the company’ s business strategy. Top performing companies spend considerable resources and energy to create high-quality recruitment and selection systems. This linkage between HRM activities, the needs of the business, and organisational effectiveness is the core of the area called strategic human resource management (Schuler and Jackson, 1999). Wright and McMahan define strategic human resource management (SHRM) as: â€Å"the planned HR deployments and activities intended to enable [an organization] to achieve its goals† (1992, p. 298). Many researchers in the area of strategic human resource management have discussed the importance of having HRM practices supporting a firm’s strategy. For example, Schuler and Jackson (1987) argue that HRM practices can c reate or enhance competitive advantage by fostering and reinforcing role behaviors that help to lower cost and / or strengthen product differentiation. They successfully illustrate how different practices could support each of Porter’s (1980)

Easy A Essay Example | Topics and Well Written Essays - 250 words

Easy A - Essay Example Vasquez’s review on the other hand focuses on the negative aspects of the movie; he fails to appreciate and accept that this movie is comedy. He is extremely critical of the way in which Easy A presents humorous situations and he asserts that the focus on being ‘funny’ is so marked that the film fails to appreciate the other realities of life. Beck’s intended audience is a person who has not watched the movie as yet; hence the approach that invites everybody to watch it. It appears to appeal to the youngsters who are more interested in matters pertaining to sexuality. Vasquez on the other hand tries to focus the audiences that are ‘choosy’; who judge the pros and cons of every expenditure that they are about to make. By providing a viewpoint that opposes the idea of watching this film, he supports the notion that this movie is definitely not worth-watching. Vasquez’s language is not academic, as he makes use of various slangs to express his

Political Life in Germany Between 1871 and 1933 Essay

Political Life in Germany Between 1871 and 1933 - Essay Example Social structures move beyond political party affiliations where continuity of organizations of parties ceased to exist alongside social cleavages persistence, which were overtaken by group ties based on common interests. This is based on the fact that attainment of group interests is not evidently achieved from particular political parties, but the social segments linking individuals with common interests such as living standards. German segmented society can be clearly linked to group ties with political interests that existed between 1871 and 1933. Political Life in Germany between 1971 and 1933 The German economy was modernized by the industrial revolution, which resulted in expansion and development of cities alongside the rise of the socialist movement. The city of Berlin developed significantly, with Prussia becoming powerful. However, Germans had deviant behavior to modernity that put into consideration concepts of political conduct and peasantry in general. The resistance to modernity could also be attached to moral image that German conservatisms had towards modernity in the nineteenth century. German peasants were loyal to their political behavior that was attached to pre-industrial norms, traditionalism, and their unwillingness and inability to embrace transformation processes of the German society1 (Evans & Lee 15). In 1871, the region unified to be led by Otto Bismarck, the German Chancellor, thus characterizing German empire formulation. Bismark’s leadership to the German empire went on to embrace expansion of the naval race and her colonies with its economy growing to match Britain’s economy by 1900. However, its growth was brought down by its participation against powerful countries such Britain in the World War I, after which it was striped of colonies and forced to pay back for war costs. This is the result of the German empire revolution, with Weimar republic coming to power and unstable democracy being rapid in parliament. The global great depression was severely felt in the German economy in1930s, with standards of living reaching unbearable levels and unemployment being the order of the day. The German society felt pressurized by the economic situation and began to lose confidence in the then government. Common interests against the government with respect to the unemployment and rising living standards largely contributed the establishment of the Nazis power and totalitarian regime under Adolf Hitler in 1933. The totalitarian regime was characterized with massive killing and imprisonment of political opponents, with the regime adopting aggressive foreign policies that initiated the Second World War. These interactions of economic constraints, social structure interests, and political interests have characterized the wave of political disparities in Germany in the first half of the twentieth and second half of the nineteenth century. With respect to the second half of th

Design a four stage training program (Food and beverage department) Essay - 1

Design a four stage training program (Food and beverage department) - Essay Example These are; The fast food industry has been in existence for quite a while. Majority of restaurants or people who are into this business in the world do so on small scales. Fast food simply means food that is supplied or served quickly after they have been ordered. A fast food restaurant therefore can simple be described as provided, that is food been served a few minutes after it has been ordered. This whole idea of fast food people getting so busy going about their business hence making them have less or no time at all to waste on cooking or eating. They therefore preferred these fast food restaurants to be able to get what they want quickly and continue with their businesses. The industry over the years has been farced with criticism from health boards on their operations as far as their method of preparations and amount of waste bags they release into the environment. This is because health board believe since the foods on meals prepared at always cooked in a hostel, there could be a high possibility of the meals not well cooked for and safe for consumption. In the case of releasing waste into the environment, health boards as well as environmental boards believe that since most of the time, meals served in these fast food restaurants are with eaten at the restaurants but rather packaged in plastic and other non-biodegradable materials hence posing great danger to the environment. These are all problems or situations you are band to face and deal with when you take over this job. It is however quite lucrative although it has all these problems one needs to deal with. Due to the criticism of needs provided or censed by these fast food restaurants as not been well cooked, the industry decided to change its name to quick service restaurants to clear this perception, but this was to no avail since most customers still prefer the fast food restaurant. You are gong to be employed as a fast food restaurant manager and this is

Skip navigation links BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE Essay

Skip navigation links BFS 3440-07B BUILDING CONSTRUCTION FOR FIRE PROTECTION (BFS3440-07B) - Essay Example etail, the second and third for office space, and the fourth and fifth for apartments, the live loads for each floor starting from the first floor becomes lighter subsequently as it increases in level or distance from the street or ground. This claim can be supported by Sharry’s edition of the Life Safety Code Handbook (1978), which states that the occupancy load of mercantile or retail stores is not less than 1 person for each 30 square feet gross floor area of sales space; for office or business occupancy, it is no less than 1 person per 100 square feet of gross floor area; and finally, for apartments or residential occupancy, it is 1 person per 200 square feet gross floor area. From these figures alone, we can already foresee and surmise that the first floor will be the most densely populated followed by the second and third floors, and then the fourth and fifth. Perhaps as the resident site-safety engineer, though there is limited information given in this situation, it is imperative to assess live loads as close as possible to reality. This would give a crude idea of the dispersal of people in any given building and the maximization of other safety measure that can mitigate any damage, distortion, or discomfort to its

Discussion question on supply chain management and capacity management Essay

Discussion question on supply chain management and capacity management - Essay Example This serves to minimize system wide costs, and at the same time ensures satisfaction of the service levels. As such, supply chain management adds value and ensures a clear competitive advantage. Some of the objectives of this intervention are to remove assets from the balance sheet, reduce working capital, improving cash to cash cycles, and enhancing inventory turns (Ozkurt, 2013). The impact of supply chain management on the financial position of an organization assumes importance due to the fact that competition is between supply chains and not organizations. This situation is the reality of the contemporary business world. The emphasis, since the 1990s, when globalization came to the fore, has been the conveying of a product to the right place at the right time and at the minimum price (Li, Ragu – Nathan, Ragu – Nathan, & Rao, 2006, p. 107). Capacity strategy is an important principle that utilizes advanced simulation modelling to enable business organization to develop realistic and relevant capacity strategies. Moreover, such strategies are painstakingly evaluated from the operational and financial perspectives. In the context of healthcare organizations, the capacity strategy promotes the optimization of capacity in the principal departments and service lines. This salutary outcome is achieved by authenticating and developing specific strategies aimed at improvement, formulating a structure of governance, and engendering inter – disciplinary commitment (General Electric Company, 2013). With regard to adhering to a schedule of end user response times, capacity management provides information about the exact proportion of infrastructure investments required. In fact, capacity management makes it a simple task to compare vendors and establish the optimal configuration of infrastructure necessary for meeting service levels at the best cost. Another advantage is that performance

Test Dilemma Essay Example for Free

Test Dilemma Essay Q1) How would you characterize Timberland’s exercise of its corporate power in society? Is Timberland engaging multiple stakeholders in its business operations? If so, hw? Answer: I would characterize Timberland’s exercise of its corporate power in society as â€Å"Corporate Social Responsibility†. That is, timberland is being socially responsible towards society and it is acting in a way that enhances society. By exercising its power, Timberland is practicing the â€Å"iron law of responsibility† which says that in the long run, those who do not use power in ways that society considers responsible will tend to lose it. Moreover, by acting in the general public interest, Timberland is following the â€Å"Stewardship Principle† Yes, Timberland is engaging multiple stakeholders in its business operations, starting from Timberland’s management (CEO- Jeff Swartz) who is has managerial duties at Timberland and he is personally involved in the social activities sponsored by Timberland. Timberland’s employees are main stakeholders who in addition to their job tasks at Timberland are participating voluntarily in its social activities. The community service organization (City Year) is another stakeholder which is supported financially by Timberland. Non-profit organizations which benefit from the grants Timberland makes annually are also stakeholders for the company. Other communities and society members who benefit from Timberland’s community services activities are another set of stakeholders to Timberland. Q2) Has Timberland balanced its economic and social responsibilities through its various programs, such the Path to Service program and sustainability goals?  Are the company’s programs examples of enlightened self-interest? Answer: Yes Timberland has balanced its economic and social responsibilities through its programs. Timberland holds accountable for its stockholders and at the same time recognizes its responsibility towards society and environment through the programs it implemented. This is clear in the statement of Timberland CEO â€Å"†¦While we are absolutely accountable to our shareholders, we also recognize and accept our responsibility. The programs implemented by Timberland are examples of being â€Å"enlightened self-interest†. Timberland recognizes the long-term rewards to the company from its global involvement through an enhanced reputation, customer loyalty, employee satisfaction, and global community support. That is, it is Timberland’s self interest to provide true value to its customers, to help its employees to grow and to behave responsibly as a global corporate citizen. Q3) What impact do you think the current economic recession may have on Timberland social programs? Answer: Probably the social programs will continue; however, with less grants and donation amounts and more careful expenditures on sustainability issues environmental programs.  Please note: the case is old and from my reading on the internet, it was mentioned that Timberland continued to give money and service work to City Year during the financial trouble. Q4) How would you improve Timberland’s corporate social responsibility program? Answer: †¢Create a set of Key Performance Indicators through which CSR can be measured. For example, employees’ satisfaction could be one measure of how Timberland is acting towards its environment. Another measure could be the gas emissions from their factory to see how they are affecting environment†¦etc. Improve communications with stakeholders, as an example, awareness sessions could be held with stakeholders to explain the importance and benefits of corporate social responsibility. †¢Involve stakeholders in the social responsibility programs and listen to their opinions on how to make it better. †¢Improve communications with employees, explicitly explain separation between layoffs and City Year donations, Improve internal affairs †¢Involve in some social programs targeting developed countries in the Middle East especially those which have just undergone backlash es and needs assistance to recover.

The Deviant Behavior Of Adolescent Drugs Social Work Essay

The Deviant Behavior Of Adolescent Drugs Social Work Essay An individual would be considered to be acting deviantly if they are in violation of significant social norms of a particular society. What causes humans to act certain ways has been a largely disputed topic among researchers for some time now. With respect to numerous studies that have been performed throughout history, no one group or researcher has come up with an accurate reason as to why people behave deviantly. My own curiosity is to discover the influences or reasons behind the deviant behavior of drug using among adolescents. The proliferation of drug using among adolescents signals a larger societal problem that may include, a rejection of societal norms, which is the product of social conditions and relationships that cause anguish, frustration, hopelessness, and general feelings of isolation or alienation. I believe the greatest threat concerning the popularity of drugs is the dramatic increase of their recreational use within the mainstream, the normalization of such drug s represents to some a serious set of risk factors that need to be addressed. Drug using behaviors can be analyzed on the basis of the social process theory which consists of three major classes: social learning theory, social control theory, and social reaction theory. The various social process theories of delinquency examine the interaction between individuals and their environments for clues to the initial causes and reasons for deviant behaviors; in this case drug using and possible addictions. Most youngsters are influenced by the family, the school experience, and their peers; it is the process of socialization occurring within these social institutions that, along with social structure, provides the forces that either protects adolescents/teenagers from or influences them to commit deviant acts. It is no mystery that teenage drug using is on the rise; one of the most popular drugs is marijuana as a result of its accessibility and affordability. Marijuana is a mixture green and brown flowers, sticks, seeds, and leaves produced from the plant Cannabis. The main chemical in marijuana is called THC. Marijuana can be smoked in the form of a cigarette or pipe. It is also smoked in cigars that have been emptied of tobacco. Marijuanas ingredients with can be mixed in food or tea. Each year in America, an estimated 20,000 deaths are from the use of illegal drugs. Different drugs have different effects on people. Scientists have studied and learned about THC and how it affects the brain. When marijuana is smoked, THC passes from the lungs to the bloodstream, and carries the chemical to the brain and all other organs in the body. The chemical produces a number of cellular reactions that lead to users experiencing a high when smoking marijuana. Illegal drug use causes fatal infections a nd illnesses in the body and brain damage; the cognitive thinking process is destroyed from the chemicals used in drugs. The adolescent years is often associated with a turmoil of emotions, and feelings and all in all being a confusing, challenging time; teens want and need to feel acceptance in his/her own family and peers which can make them vulnerable to falling into a destructive pattern of deviance or drug use. Some adolescents have resorted to drug use for a variety of reasons which may include peer pressure, family relationships, or sometimes wanting to relieve themselves of stress. While most teens probably see their drug use as a casual way to have fun or get-away, there are negative effects that occur as a result. Even if adolescent drug use does not necessarily lead to adult drug abuse, there are still risks and consequences. These negative effects usually include a drop in academic performance or interest, and strained relationships with family or friends. Adolescent drug use can greatly alter behavior, and a new preoccupation with drugs can crowd out activities that were once previously im portant. Drug use can also change friendships as teens begin to associate more with fellow drug users, who encourage and support one anothers drug use. There has been a lot of contribution in terms of studies and research that has been done in this field especially with a lot of concern due to the rise of teen drug abuse within the country and the devastating consequences that follow the issue. There are many people who point fingers at the teenagers who engage in taking drugs without actually understanding the reasons why they do so. For one, socialization is vital and takes place within the family first and foremost. From the moment a child is born to the moment they enter into adult hood, they are socialized by their families as to what is right or wrong, what is accepted and what is not; as well as throughout life. There is a relationship between family structure and adolescent drug use. A National Portrait of Family Structure and Adolescent Drug Use by John P. Hoffmann and Robert A. Johnson uses three years of data from the National Household Survey on Drug Abuse. According to this article, family structure is significant when it comes to effects on teenagers. The article looks at the distribution of drug use among adolescents aged 12-17 years by family structure. Additionally the authors identify the risk of drug use, including problem use, is highest among adolescents in father-custody families (father-only and father-stepmother families), even after taking into consideration factors such as, age, race-ethnicity, family income, and residential mobility. Low-income families are presumed to affect adolescent development in a negative manner, especially in areas of academics and childs motivations; it is difficult for parents to support activities that are beneficial to their children. This suggests that differences in economic resources explain some relationship between family structure and negative outcomes among adolescents. The article compares the prevalence of drug use among adolescents from mother-father families, single-parent families, stepparent families, and other family types. Findings conclude d that stepparent families and father-only families tend to be more mobile than other family types; the lowest prevalence of use of marijuana and other illicit drugs is reported by adolescents who live in mother-father families; the highest prevalence of marijuana use, other drug use, and problem use is reported by adolescents in father-stepmother, father-only, and other relative-only families. (640) The author recognizes that, Family structure, especially when changes occur, affects relations between parents and adolescents. Changes in family structure are linked to heightened stress in the family, and this stress may lead to behavioral problems such as the initiation or escalation of drug use. (643) Even though this research was useful in explaining how family structure has a relationship with whether or not adolescents choose to experiment with drugs, it does not explain the effects of patterns of parent-child socialization. Additionally, Hoffmann and Johnson concluded that hypot heses involving economic resources or mobility did sufficiently explain the effects of family structure on adolescent drug use. The Community Context of Family Structure and Adolescent Drug Use seeks to build on the work of Hoffman and Johnson by connecting the impact of family structure on adolescents behavior in terms of their environment or the community in which they live. Hoffmans new hypothesis in this article, suggests that community characteristics affect family structure in particular ways, which then leads to drug use: Families that live in better-off communities have a host of extra familial resources to draw upon in raising children, so the community is seen as a key characteristic that affects whether adolescents from different types of families behave in deviant or normative ways. Single parents-in particulars single mothers-of-ten do not have the resources to live in well-off communities and are less able than other parents to move to more financially secure areas; thus, their ability to raise children may be hampered. Two-parent families are usually in better financial situations than single-parent families; thus, they are allowed much more flexibility about where to live. (315) The article also states that single-parent families are constrained in their choice of communities and often must live in resource poor areas as a result of their socio-economic status which ultimately, has an influence on adolescent behavior. The article discusses the relationship between family structure and drug use; communities that are lacking economic and social resources will have an impact on adolescent behavior thus causing drug use. Disadvantaged neighborhoods increases the likelihood of drug use because it increases the number of social stressors to which individuals are exposed. Neighborhood disadvantage increases the likelihood of drug use because it decreases social resources (family contact, decreases positive social support, and increases negative social interactions). For example, communities that consist of many single-mother families often do not promote sufficient parent-child interaction, but community residents may offer alternative adult figures for adolescents from single-parent families by offering social support and supervision. The data used to support this research was taken from the National Educational Longitudinal Study (NELS), a study designed to explore the relationships among families, schools, and educational outcomes. Findings indicated that compared to mother-father families, mother-only families tend to reside in areas that are urban; more integrated, and have a higher proportion of female-headed households, joblessness, and poverty. Other family types are relatively likely to reside in high-poverty communities, whereas mother-father families are more likely to live in low-poverty areas. Father-stepmother families tend to live in relatively low-poverty communities. Compared to mother-father families, mother-only families report lower family income, more residential mobility, less parental supervision of adolescents, higher dropout risk, and are more likely to be found among Black youth than among White youth. The community context model findings indicated that the highest levels of drug use are found not in mother-only families but among adolescents in father-only and father-stepmother families. Reasons for this are adolescents from single-parent families tend to have poorer relations (interactions) with parents and they move more often. Even though this study has shown that community characteristics have adverse effects on drug use, the question that remains unanswered involves the characteristics of single-parent and step parent families that lead to consistent effects on adolescent drug use. Drug Abuse in the Inner City: Impact on Hard-Drug Users and the Community by Johnson, Bruce D, Bruce Terry Williams, Kojo A. Dei, and Harry Sanabria seeks to explain the effects of drug abuse in the inner city. It proposes that the effects of drug abuse in the inner city has considerably contributed to a decline in the economic well-being of most users and sellers, an environment of poor health and risk of death at an early age, and lastly a weakening of family relationships. It is important to note that youths who grow up in disadvantaged communities are exposed to a range of stressful life conditions, such as their exposure to violence, crime, and drugs. In turn, these factors can increase their likelihood of developing emotional, behavioral, and drug use problems. The article states: Massive amounts of evidence now document the deterioration of the inner city. During the period 1960-80, the number of persons living in communities (or census tracts) primarily occupied by low-income (including welfare and unemployed) blacks and Hispanics approximately doubled between 1968 and 1980, employment rates declined substantially (from 78 to 55 percent) for nonwhites-mainly blacks. (10) Even more living situations in inner-city communities have severe social and economic implications for individuals. Involvement with drugs (that is prevalent among poverty-ridden neighborhoods) is a major factor in creating individuals who will experience multiple social problems, with wide-ranging negative impacts on their families and neighborhoods. Delinquency and Drug Abuse: Implications for Social Services by Hawkins, J. David, Jeffrey M. Jenson, Richard F. Catalano, and Denise M. Lishner demonstrates that there is a connection between adolescent drug abuse and delinquency. The authors discusses numerous risk factors for drug abuse including early frequency and variety of antisocial behaviors in the primary grades of elementary school, parent and sibling drug use and criminal behavior (children whose parents or siblings engage in crime or drug use are themselves at greater risk for these behaviors), poor and inconsistent family management practices (children raised in families with lax supervision, excessively severe or inconsistent disciplinary practices, and little communication and involvement between parents and children), family conflict, family social and economic deprivation, school failure, Low degree of commitment to education and attachment to school, peer factors, attitudes and belief, neighborhood attachment and c ommunity disorganization, mobility, and personality factors. (260-266). Coming back to an earlier question, adolescent drug use can be explained by parent-child interaction. Research suggests that there is a relationship between the role of parental practices and adolescents drug involvement. An article, written by Denise B. Kandel, Parenting Styles, Drug Use, and Childrens Adjustment in Families of Young Adults relates: Drug use by children and adolescents has been found to be related to lack of affection, lack of acceptance of the child by the parent, conflictual mutual detachment, poor identification of the child with the parent, poor discipline, weak or excessive parental controls, parental control through guilt, lack of supervision of the childs activities, and inconsistency. (185) Data was collected from Clinical Samples in order to examine marital patterns as well as parenting and childrens behaviors in families in which one or both parents are drug abusers or alcoholics and have sought treatment for their condition. Findings found that the, childrearing factors characterizing families with a drug-abusing or alcoholic parent or the families of adolescents in the general population who get involved in drugs are identical to the factors that have been implicated as risk factors for early manifestations of antisocial behavior among children in normal population samples.(185)These factors included lack of parental supervision, parental rejection, and lack of parental involvement. Three hypotheses were examined by Kandels study including: (186) 1. Certain parenting practices-in particular, lack of monitoring, low warmth, and high parental conflict-are associated with lower levels of functioning in the children and, in particular, with greater acting-out and control problems. 2. Young adults with a history of involvement in drugs will be more likely to exhibit deficient parental practices. 3. The children of young adults with a history of drug involvement will be less well adjusted and, in particular, will manifest more control problems, than their peers. Data was also collected from a group of young adults aged 28-29 who have been followed since they were 15-16 years old. Respondents answered self-administered, structured questionnaires in their schools in 1971 and were re-interviewed in person in 1980 and in 1984. According to this study, the strongest links were between parental discipline and child aggression, and between parental closeness and child attachment to the parent. Parents who report using harsh methods of disciplining their children or disagreeing with their spouses about how to discipline the child are more likely to report that their children are aggressive, have control problems, and are disobedient. Parents who report that they have close interactions and engage in much talk and discussion with them are more likely also to report that their children are well adjusted, establish positive relations with their parents, are not detached from them, do not have control problems, and are independent. There is a correlatio n between poorer parenting and drug use. Findings also included a relationship between parental drug use and control problems in their children. It is a fact that behavioral problems in childhood and early adolescence are among the earliest signs of adolescent drug involvement as well as delinquency; conduct problems and drug use appear to develop in families characterized by similar childrearing styles as put forth by Kandel. Additionally, male children who engage in both fighting and drug use appear to belong to families with the most disrupted parenting. This shows that certain parenting styles stimulate deviant behaviors in the children, who, when they grow up, reproduce these very same patterns in a spiral of self-perpetuating deviance. The assumption that the home environment influences the behavior of youths is widely accepted. But while many might agree that family life is an important factor in precluding or promoting drug abuse, they disagree on the way in which it influences behavior. Some have argued that poor parent-child attachments leads to a lack of commitment to conventional activities, and that this is sufficient to produce conditions fostering use as already discussed. But there is a growing body of evidence that suggests that drug use is also socially induced and socially controlled by fellow peers. The school is a childs first proving ground outside of the home. It gives the child a chance to prove his/her adaptability and capacity to conform to rules enforced by non-parental authority. Peer influences have been found to be among the strongest predictors of drug use during adolescence. It has been argued that peers initiate youth into drugs, provide drugs, model drug-using behaviors, and shape attitu des about drugs.  There was a study done to determine how much peer pressure affected adolescent drug use.  The most striking finding is the crucial role which peers play in the use of drugs by other adolescents. Involvement with other drug-using adolescents is the most important correlate of adolescent marihuana use. Denise Kandel examines how influential parents are compared to the peer group in, Adolescent Marihuana Use: Role of Parents and Peers. She obtained data from adolescents, their parents, and their best school friends in a sample of secondary school students in New York State. According to her findings, drug use by peers exerts a greater influence than drug use by parents. Friends are more similar in their use of marihuana than in any other activity or attitude. According to this article, the highest rates of marihuana usage are observed among adolescents whose parents and friends are drug users. The article states: Adolescent marihuana use is strongly related not only to friends perceived marihuana use but to the friends self-reported use. Only 7 percent of adolescents who perceive none of their friends to use marijuana use marijuana themselves, in contrast to 92 percent of those who perceive all their friends to be users. When adolescent marihuana use is correlated with the self-reported marihuana use patterns of best school friends the proportion of users ranges from 15 percent when the best friend has never used marihuana to 79 percent when the friend has used it 60 times or more. (1068) Most importantly, the Kandel highlights that children of non-drug using parents are somewhat less likely to use drugs, whereas children of drug using parents are more likely to use drugs. Family and peer relations are two of the most important socializing forces affecting adolescent behavior in terms of drug use and deviance in general. Through these relationships, adolescents learn to conform to or deviate from societal standards. Differential association, drift, and social control theories, provide and outlet for understanding aspects of the social environment as a determining factor of individual behavior. Differential association theory focuses on how individuals learn crime from others, drift theory proposes that any assessment of the process of becoming deviant must take into consideration both the internal components of the individual and the influence of the external environment (otherwise known as Neutralization theory), and social control theory provides an explanation for why some young people violate the law while others resist. Theory is important in assessing behavior; Edwin H. Sutherlands and Ronald Akers formulation of differential association theory i s useful in explaining how family structures, peer structures and community structures contribute to drug using among adolescent. Differential association theory implies that if individuals learn deviant behaviors from close associations with other people, then the more they are exposed to pro-social groups, the more likely it is that they will be deter from deviant behavior as in using drugs. Jackson, Elton F., Charles R. Tittle, and Mary Jean Burke, Offense-Specific Models of the Differential Association Process discuss Edwin H. Sutherlands formulation of differential association theory where he proposed that delinquents learn crime from others. His basic premise was that delinquency, like any other form of behavior, is a product of social interaction. In developing his theory of differential association, Sutherland believed that individuals are constantly being changed as they take expectations and various perspectives of the people with whom they interact. It is difficult for on e to reject the argument that juveniles learn crime or in my case criminal activities like drug using behaviors from others (primarily the family or peer groups). As already pointed out, individuals learn basic values, norms, and skills from others; accordingly, the idea is that they also learn criminal behavior. However, it is important to note that one does not have to be in direct contact with others to learn from them. They can learn such behaviors from the surrounding environment. With the accumulated knowledge and research about drug use, it provides a framework for prevention. It appears that abuse is caused by early use of conventional drugs and by family and peer related social conditions that preclude or promote drug use. Interventions should create opportunities for adolescents to experience success in family relationships, school, and peer relationships. They should address the beliefs of parents and peers that may promote the use of illicit substances. In addition, adolescent drug use strategies should focus on strengthening those skills of parents, teachers, and youths that may lead to strong parent child attachments, consistency in discipline, clear antidrug values, and attachment to youths or adults who are committed to fundamental norms of society. To strengthen youths social behavioral skills, decision-making and problem-solving training should be undertaken; training should prepare youths to effectively resist peer pressures by teaching that sayi ng no to offered drugs that is socially acceptable. From a community perspective, the entire social support network must be addressed such that a climate of non-drug use is created. Family approaches or school programs alone are unlikely to alter the web of influences that socializes youths to the use of drugs. Some proposed preventions for delinquency and drug use from, Delinquency and Drug Abuse: Implications for Social Services include, early childhood education with parent involvement, parent training prevention strategies, and life skills training in schools including cognitive skills training, proactive classroom management, law-related education, problem-solving and behavioral skills training, enhancement of instruction to broaden academic success, social influence strategies, and school-based health clinics. (270-276) There are a variety of other factors that have not been taken into consideration in this research that may affect relationships and drug use among adolescents. For example, the availability of extended family members and peers who live nearby or with whom the adolescent comes in frequent contact might affect the risk of adolescent drug use. Similarly, the availability of resources such as strong schools may offer youth from single or stepparent familys alternative activities that discourage drug use or that encourage strong attachment to families and communities. Adolescent drug use is strongly linked to patterns of risk taking or harmful behavior. In todays mainstream, drugs such as marijuana is recognized as being one of the most popular with todays generation of adolescence and that is most troubling.